General Tensor
Year
2026
Client
General Tensor
Service
Web & Motion Design
A website that presents General Tensor’s validator, subnets, mining and data centers as one AI infrastructure company on Bittensor.
© General Tensor
Challenge
General Tensor runs a validator, a subnet incubator, mining, applications and data‑center compute. One site had to win over TAO delegators, subnet founders and infrastructure partners at once, and make a dense technical stack read as one credible company rather than another crypto‑neon project.
The approach
I led web and motion end to end. I built the story around the three core inputs of AI (data, inference and compute) and designed the portfolio‑stack diagram that anchors the site, animated in Lottie. I concepted the hero film and generated it with AI in Veo3, then set a warm off‑white and espresso photographic direction around it. I modelled and animated a wireframe 3D loop for each pillar and delivered motion assets and specs for the build.