Collab.land

Website Design, Interaction Design
Project Overview
Collab.Land is an automated community management tool that curates membership based on token ownership. The goal of this project was to develop a new brand identity, 3D character, design system, and interactive digital experience to inform the Web3 community of who Collab.land are and what they do.

I worked with Creative Director (Michael Moodie), Art Director (Michael Kennedy), Senior Designer (Bryan Gibbs), and 3D Designer (Nathaniel Tambakis)
My Role: UX/UI, Interaction Designer
My contributions included designing the website homepage and roadmap page, prototyping/ animating interactions, and building custom UI components that would scale across all devices. I also worked closely with developers to optimize files for handoff and pixel push before launch.
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Tools
The Challenge
In order to create a memorable experience for website visitors, I wanted to design interactions that would compliment the new 3D character, globes and playful colour palette. This led to utilizing a rotating carousel to simulate the spacial environment in which the character and brand assets lived in. I prototyped these interactions using figma to get client and developer sign off.
2D & 3D Animations
Some animations I created using after effects and blender for social media promotion.

NATHAN MA

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